How to sell without selling (interview with Peter Beckenham)

Peter Beckenham exudes positive energy and no doubt employed that trait when he successfully sold ideas (and insurance products) without appearing to sell anything!

In this interview, Peter shares his fascinating personal story as well as some tips and techniques around conversational selling. A strong advocate of the storytelling approach, he talks about having "no competition" when you tell a good story about yourself and whatever you're there to promote.

Peter explains how his father doubted his son's career choice, and later had a change of heart - just one of several nuggets in this two-way exchange.

Check our Peter's website and LinkedIn profile.

Show is hosted by Andrew Thorp, AKA 'The Multi-Story Man'.
Andrew is a professional speaker, trainer and consultant in the field of verbal communication and storytelling in the business world.

Connect with Andrew on LinkedIn.

Track: Travel With Us — Vendredi [Audio Library Release] Music provided by Audio Library Plus Watch: https://youtu.be/o-rpKzt4KSY​ Free Download / Stream: https://alplus.io/travel-us

Podcast artwork by Peter Thorp
Microphone image: Photo by Claus Grünstäudl on Unsplash
Banner image in main feed: Photo by Claudio Schwarz | @purzlbaum on Unsplash