Leaning Forward

What's your Brand Story? (interview with Puck Creations)

March 05, 2021 Andrew Thorp Season 1 Episode 9
Leaning Forward
What's your Brand Story? (interview with Puck Creations)
Show Notes

"I've never actually met Sian Cardy and Stefano Capacchione from Puck Creations, but I was seduced by their recent storytelling initiative via LinkedIn and they're wonderful people with a great story of their own, so I invited them to the show! Our discussion centres around their work in brand communications, helping companies decide who they are, why they're different and how they might get that message across to their audience." (Andrew Thorp).

Their website: https://puckcreations.com/

04.50: The 'Storytelling with Puck' initiative
11.00: The story behind Puck Creations
21.50: Customer-led thinking (the story 'pulls'; irritation vs agitation)
27.15: Keeping your employees connected during lockdown
29.10: The importance of asking questions
35.07: Safe is risky (not everyone has to like you)
38.10: Just be YOU!
41.05: Look outside your own environment (power of 'weak ties')
44.00: "The moment I knew it was working" (International Women's Day)
48.30: Hopes for 2021.

Show is hosted by Andrew Thorp, AKA 'The Multi-Story Man'.
Andrew is a professional speaker, trainer and consultant in the field of verbal communication and storytelling in the business world.

Connect with Andrew on LinkedIn.

Track: Travel With Us — Vendredi [Audio Library Release] Music provided by Audio Library Plus Watch: https://youtu.be/o-rpKzt4KSY​ Free Download / Stream: https://alplus.io/travel-us

Microphone image: Photo by Claus Grünstäudl on Unsplash
Banner image in main feed: Photo by Claudio Schwarz | @purzlbaum on Unsplash